My colleague and I decided to start creating websites through wordpress and extra code in CSS and HTML. However, after a first approach to this market, I found out that it is pretty difficult to find customers for such product. This, actally, really astonished me for two reasons: the first is that, nowadays, I believe it is a must to have a digital presence of any kind both for a person or an activity/company; the second is that the most of the websites go for 1,000 and more euros, which is crazy.
However, the real problem is that people do not know the importance of owning a website. This is crazy since the first thing that anyone does when hears for the first time about a shop, a restaurant or a new person is to look for it/him/her online. For people this usually takes place on social media, but what about activities? For activities it coms down just to googling it of course. This gives a different rose of scenarios, which we will analyse under the point of view of a shop ( of any kind ):
- The first and best one is that the shop has a website developed in the last years with a full e-commerce and or possibility for booking an appointment/table depending on the shop. This is extremely rare and only very successfull shops have, which does not make sense since with 200 euros anyone could have a totally customized and beautiful website.
- The second possibility is that the shop does own a website, but it dates back to 2015 and it is terrible, giving the perception to the customers that the whole shop is kinda obsolete. Not the best first impression. The clear option here would be to reuse the current domain and to modify the current design of the website. Again, 200 euros and it is all done.
- The third, and worst option, is that the shop does not own a website. In this case the customers are going to see only what others has to say about your shop and no one will be able to have a direct contact with you. Remember that the first thing anyone does is to look online for your shop, wouldn’t it be better if they had the possibility to directly know about FROM YOU, instead of just the one customer who was unsatisfied for a delay of one day in the shipment in 2017?
These are just my thoughts of course, but just think about it.